Which is a legitimate interest that can justify the processing of personal data?

The processing of personal data is often justified under the framework of legitimate interests, particularly when it enhances the individual's experience or fulfills their requests. In this context, providing services that the individual has requested is a clear example of a legitimate interest. This is because the service requested is directly related to the individual and can be reasonably expected by them, creating a balance between the organization's objectives and the individual's rights.

When a person requests a specific service, they effectively consent to the processing of their data in order for that service to be delivered. This aligns with the principles of data protection, as the individual has a direct interest in the processing of their personal data for this purpose.

In contrast, purely marketing purposes without consent reflects an approach that disregards the requirements for lawful processing under data protection regulations. Conducting business evaluations without transparency could violate individuals’ rights to understand how their data is being used, undermining the accountability principle central to the Data Privacy Act. Finally, the option suggesting that none of the choices are legitimate interests overlooks the clear justification that arises from fulfilling an individual's request for services.