What is the role of a personal information controller (PIC)?

The role of a personal information controller (PIC) is centered around the authority and responsibility for determining how and why personal data is processed. This involves overseeing not just the collection of personal data, but also its use, storage, and any decisions made regarding its processing. The PIC holds the primary accountability for ensuring that personal data is managed in compliance with relevant data protection laws and principles, including obtaining necessary consents from data subjects and implementing appropriate security measures.

A PIC acts as the decision-maker for the data processing activities, meaning they set the purposes for which data is collected and establish the methods of processing. This definition aligns with the understanding of a PIC's role in keeping data protection and privacy principles at the forefront of their operations.

The other options reflect roles that are not aligned with the primary function of a PIC. Processing personal data on behalf of another refers to a data processor, which is distinct from the role of a PIC. Monitoring data subjects' activities might involve compliance roles or oversight but does not define the PIC's scope. Similarly, managing complaints about data privacy typically falls within the realm of a Data Protection Officer (DPO) or a similar role focused on handling inquiries and grievances, rather than the overarching responsibilities of a PIC.