What is defined as communication of advertising or marketing material directed to specific individuals?

The definition of communication of advertising or marketing material directed to specific individuals aligns with the concept of direct marketing. This term refers specifically to initiatives that create a direct connection between a business and its potential customers. Direct marketing utilizes various channels, such as email, social media, or postal mail, to send promotional messages tailored to individual preferences or demographics.

Direct marketing is significant because it allows businesses to engage with their target audience more effectively, ensuring that their marketing efforts are personalized and relevant, which can enhance response rates and overall campaign success. This approach distinguishes itself from more general marketing strategies that may not target individuals or specific groups directly.

The other choices relate to different concepts within the realm of data privacy and marketing. A filing system refers to a method of organizing data, often relevant to data storage and management rather than marketing. A data subject pertains to an individual whose personal data is being collected or processed, while a commission typically refers to a body or authority responsible for overseeing certain regulatory practices, which doesn’t apply directly to the act of marketing. Thus, direct marketing stands out as the correct term that describes the specific activity of communicating targeted advertising material.