What can lead to unfair treatment or profiling according to data protection principles?

Inconsistent processing of personal data can lead to unfair treatment or profiling because it undermines the principles of fairness and accuracy that are critical in data protection. When personal data is processed inconsistently, it can result in biased outcomes that disproportionately affect certain individuals or groups. For instance, if certain demographic groups are subject to different data handling standards or if the data is not analyzed comprehensively, it may lead to conclusions or actions that unfairly discriminate against specific individuals based on incomplete or skewed information.

This aligns with the overarching principles of data protection, which emphasize fairness, consistency, and transparency in the handling of personal data. Ensuring that data processing practices are uniform and reliable helps mitigate the risk of creating profiles that might lead to unjust treatment based on inaccurate data interpretations or selective information usage.